Big Data has become the hub of our professional sports. It is fuel for commentators and the life blood of performance analysts.

There is data for every single area of the game right down to how many hot dogs have been consumed by Big Reggie in isle 5 seat 14.

BUT really, what can data be used for to make it helpful? At Sports Interactive(SI) we provide the tools to gather ‘Live’ or ‘Post’ game data. We also provide the education to make sure the data you are gathering is supporting the Key Performance Indicators(KPI’s).

It may be better to have a small collection of data that clearly identifies the requirements around one specific area of the game, rather than use data for all facets of performance.

Remember you can change your requirements day to day, week to week and game by game.